FILA - the trendy and timeless label from Italy
The FILA story begins in 1911 in a small Italian town at the foot of the Alps. Four brothers provide the inhabitants of their hometown Biella with warm clothing - with one vision: the combination of high-quality material, classic design and undogmatic practicality. This dedication soon made the manufactory, which was founded in 1923 and initially produced mainly underwear, famous throughout Italy. In 1974, the company finally achieved a global breakthrough - with a sportswear collection that revolutionised tennis design in particular. The White Line Collection by designer Pier Luigi Rolando was provocative, unconventional and yet simple and honest. It presented authentic sportswear with cosmopolitan charm. With FILA, not only did the sport of tennis, which had previously been dominated by white fabrics, gain color, but classicism was given a new, timeless look that went around the world.
To this day, FILA stands for sophistication and Italian craftsmanship and inspires beyond sports borders to the streets of metropolises and catwalks of fashion shows. The more than 100-year success story is carried by the unwavering philosophy of innovation and the spirit of always being on the move. The label has made it its mission to create exquisite fashion that convinces in performance, design and flexibility. FILA has already become a popular brand that is indispensable in fashion, sport and pop culture.
From flexible sportswear to stylish streetwear
While sport, and tennis in particular, gained in expression and individuality in the 20th century, FILA quickly recognised the role that suitable sportswear had to play: sportswear should support the athlete in his movement and grace, it has to fit precisely and yet be flexible. Many famous athletes, such as tennis player Björn Borg or extreme mountaineer Reinhold Messner, can identify with the liveliness, freedom and finesse that FILA radiates. To this day, FILA thrives on its special relationship with sport and its extraordinary talents. FILA is the main sponsor of the Porsche Tennis Grand Prix in Stuttgart and currently supports the two tennis stars Marin Čilić and Karolína Plíšková. FILA has also been the outfitter for the Dutch Olympic team until 2022.
FILA stands first and foremost for excellent sportswear. However, this did not go unnoticed for long by the fashion scene, which discovered the unique spirit of the sport for itself. FILA even pioneered the introduction of chunky sneakers into streetwear with the legendary Disruptor.
FILA's extraordinary passion and proven quality continues to write FILA's history. After more than 100 years, the label remains fresh and young, facing the fast-moving fashion world without losing sight of the vision of the four brothers from the small Italian town. Discover it yourself - in the FILA Online Shop!
Order the current collections in the online shop
FILA's journey from a renowned sportswear brand from Italy to an icon for fashionistas all over the world is unparalleled. The cult brand stands for style and fashion consciousness and brings timeless glamour to your wardrobe. In the FILA Online Shop you will find the classics and new highlights of sports and street fashion for women, men and kids. Whether it's a pullover, jacket, shorts or sneakers - your next favourite FILA piece is already waiting for you! The unmistakable pieces are convincing both as individual eye-catchers and in versatile combinations. With the right accessories, whether its's bags or beanies, from FILA you can round off your outfit in detail to a stylish overall package.
With FILA shirts you will always be well dressed, so create your own individual retro look with shoe styles like the Disruptor. Get inspired by the trends and new arrivals for new urban styles and stay up to date with the universal performance collections. FILA stays true to its deep roots in tennis with the exquisite tennis line. Stay fashionable and flexible on the court with the unmistakable original. In the sale category you can buy the popular designs even cheaper and get the usual quality at unbeatable prices.Timeless and modern, refined and casual, sporty and stylish, retro and fresh - that's FILA. Be part of the success story and discover the unmistakable spirit – now online!