FILA AW/24

FILA AW/24

Discover the FILA A/W 2024 Collection, inspired by the iconic Terrace culture of the 80s.
This latest campaign celebrates Italian sportswear heritage, seamlessly blending it with modern street style.
We’ve collaborated with talented individuals from across Europe, who share their personal stories of experiencing Italian culture through their cities, fashion, and daily lives.



Sterre

Meet Sterre—an Amsterdam local with an insatiable love for the taste, style, and culture that Italy brings to her city, where every corner feels like a 
canvas painted with Italian influences. From renowned fashion brands to art in museums, she navigates Amsterdam with a deep appreciation for 
Italy's artistic and culinary contributions, especially in her quest for the perfect pizza.

Francesco

Francesco, a creative consultant in the heart of Milano, embodies a journey rooted in rich Italian culture, a deep love for coffee, and nostalgic memories from his father's tailor shop in Naples, where he was born and raised. The ritual of sipping espresso not only evokes the essence of Naples but also strengthens Francesco's connection to his origins amidst the vibrant lifestyle of Milan.

Maryam

Maryam, an emerging artist and sales assistant in Milan, discovers Italy's essence through the culinary delights of the city's trattorias, where she 
captures the heart and soul of authentic Milanese cuisine. As she puts it, "In the trattoria, it's like dining at your nonna’s house—unfamiliar to me 
personally, as I've never met my grandma. Yet, it feels like home, and that, I believe, should be the essence everywhere."

Marc

Marc, a Parisian content creator, masterfully blends Italian flavors with the charm of his city, capturing the essence of global influences through his 
lens - from gastronomy to Milanese architecture. As he puts it, "Italy has influenced my way of socializing; I often have coffee with my loved ones 
to spend time with them - it's becoming a habit."

Ofelia

Ofelia, from Stockholm, is deeply immersed in the flavors, sights, and sounds of Italian culture woven into her city. Her journey through Italian 
eateries, football passion, and personal connections reflects how these influences shape her everyday life. 
"Stockholm is a melting pot of cultures, and Italy's essence is beautifully interwoven here."

Leon

Meet Leon, the maestro behind 'In This Dunya' in Gothenburg. For him, Italy isn't just a country; it's a culinary and familial experience woven into 
the fabric of his city life. His perfect day revolves around food—starting with breakfast, lunch, grocery shopping, and visiting friends, all leading 
back to his kitchen to cook up a storm.