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Active Campaigns
Cult brand FILA represents innovation. From its founding in 1911, to the legendary breakthrough in 1974 to the present, the label has continued to evolve, embracing every new challenge in fashion, especially in sportswear. In the end, the beauty of sports is based on one special characteristic: movement. FILA thrives on an extraordinary and moving history, which has already yielded memorable classics – however, this is not where FILA stops. The pursuit of first-class and flexible sportswear and fashionable individuality is what makes the label fit for future ambitions. FILA combines cool retro styles with a new and young target group. This is particularly obvious considering the amazing hype around the return of the Disruptor. Be part of this movement with the New Arrivals!
From Fashion Week To The Online Shop
In September 2018, for the first time in more than 100 years, FILA presented its own fashion collection at the Milan Fashion Week - a milestone that was long overdue and once again proves that the label has remained young and fresh. You can purchase the exclusive items on the online shop. But even away from fashion shows and galas, FILA is well-known for combining the classic style and proven quality with a new twist and keeps expanding with creative designs, materials and colours. Not least, in 1974, for the first time ever, the label brought some colour into tennis with legend Björn Borg’s equipment. FILA remains a synonym for first-class combination of fashion, sport and pop culture.
Purchase New Arrivals At The Shop
With the New Arrivals, you’ll always find the style you’re looking for. Whether for women or men, shoes, dresses, trousers or jumpers, streetwear or sportswear - FILA takes fashion, sportswear and the athleisure trend to a new level. With FILA FASHION, you’ll get your everyday looks on point, making for a fashionable and authentic style. You can purchase the New Arrivals in the store or online and easily combine them with any classics in order to create your personal stylish urban or sports looks. The trendy items will be a great addition to your wardrobe, adding points to the topics of performance and flexibility. Your creativity has no limits!