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FILA Ray - Over 100 years’ Experience in Streetwear and Trends
FILA is by now an iconic and global manufacturer of high-quality street and sportswear, with a history that goes back over 100 years. In 1911, the Fila brothers founded a clothing brand to equip the residents of the Italian village of Biella. They were determined to pursue their vision of becoming a global sports brand and increasingly gained experience with different materials for functionality and comfort at once. The first hype began in the 1970s, when tennis legend Borg stood out from the usual white outfits of his competitors with the striking FILA collection and won many tournaments. Over the following decades, FILA established itself as a sports brand in other disciplines, such as alpine sports. In the ’90s, another wave of success followed, with sportswear in basketball and the move to trendy streetwear, especially in the hip-hop world. Nowadays, we set trends with our chunky style trainers, like the Ray.
The Chunky Trainer Trend: Our Ray
At the moment, it’s hard to imagine catwalks and fashion blogs without them: the chunky trainers. We celebrate this trend with the Ray, a model that comes in different colour combinations, which makes it easy to pair it with many looks. On the side of the shoe, you will find wavy lines in the form of contrasting seams and colours. The curved design goes all the way to the sole. The Ray is absolutely comfortable thanks to the high-quality upper material, the soft inner material and the high rubber sole. It’s like walking on a cloud. The pull straps on the tongue and heel provide for easy putting on and taking off. The Ray goes great with our men’s jackets or women’s tee dresses.
Order Current Trends and Shoes Online
Beside the Ray, the Disruptor is also a part of the chunky trainer trend. The comeback of the ’90s bestseller was recently acclaimed with the "2018 shoe of the year" award. Retro fans get their money’s worth with this shoe. The many ingenious details and the signature sole provide an urban look with character. Combined with our Ninetissimo collection, you are just right with trendy logo prints as a must-have to the Ray. Sporty and dynamic, our chunky trainers can be combined with items from the Retro Tech collection. With their absolutely comfortable walking sensation, our trainers will be your new favourite shoe. You can order our latest trends online along with the Ray.